DECA

DECA is a not-for-profit organization created to develop the business education of high school students in Canada.

Founded by Michael Wayne and Chris Kimbell, both formerly of Sony Pictures, DECA (Digital Entertainment Company of America) launches as a production house for mainstream digital entertainment. The company received $5 million from Mayfield, Atomico and General Catalyst Partners and will be putting the investment into finding and financing novel digital entertainment web properties. DECA, however, will not serve as a destination for these properties, but rather invest in them and distribute them through their partner's channels. There is little word on what properties they will focus their money on, but they will be announcing their first 3 projects in the fall of 2007. Web video shows are definitely in the cards, with non-video properties on the horizon as well.