Digital Segment

Digital Segment is a company founded on the belief that data and information services drives the success of any multi-channel marketing

Digital Segment is a company founded on the belief that data and information services drives the success of any multi-channel marketing campaign. Each marketing campaign and consumer action generates more data that can be used to continually refine your marketing programs and create better engagement with your customers. In addition to our love for the art of marketing and data manipulation, we also like to get our hands dirty with all the new marketing toys and technology platforms. Understanding how to implement these into a coherent strategy that is cost and operationally efficient is rarely achieved by many large companies. Not to mention the ability to determine whether they are effective in reaching and engaging with your customers. We are able to provide CTO level experience in the evaluation and assessment of a firm’s marketing technology platforms (call centers, marketing software, CRM, mobile platforms, etc.) to ensure proper implementation and effective utilization of each platform.