Effective Measure

Effective Measure is an online audience measurement tool that combines demographic information with direct-from-site data.

Effective Measure is an online Audience Measurement tool, headquartered in Australia, with offices in Dubai, London, New York, Melbourne, Sydney and Singapore. Effective Measure combines demographic information with direct-from-site data. Effective Measure's user information comes from a combintation of online panel, census based page tagging and online survey. Effective Measure has grown rapidly in the 5 months since commercial launch, and now claims over 95 million people in their audience measurement network.