Embed Capital

Embed Capital assists entrepreneurs during the key initial development phases of their startup.

Embed Capital directly invests in startups, established or in the process of creation. Embed is mainly focused on innovative companies that: - Are active in the so-called “real economy” sectors: industrials, technology, environment, services, retail or social; - Are characterized by simple and intuitive business models and value propositions, and operate in markets or market segments featuring high growth potential; - Present a clear competitive advantage and high barriers-to-entry; - Are cash-generative in the medium term. Given that Embed Capital is not a closed-end fund, it doesn’t have specific time-constrains and it can assess on a project-by-project basis to determine the best time to sell a participation, and sign customized agreements with the entrepreneurs.