Enodo Software

Marketing Performance Management

Enodo Software is a marketing performance analytics company providing holistic analysis of marketing activities to the CMO, measured in real business value metrics. Enodo Software is a SaaS-based analytics, decision support and management tool for the CMO. It provides what has been elusive to marketing for over a century: The value marketing delivers to the business, in real business terms (incremental revenue generated, market share, customer lifetime value, retention rates, brand value, customer awareness, price premium, etc.) By taking a holistic approach to measuring marketing--spanning traditional marketing silos of email, website analytics, SEM, inbound marketing, social media, and more--Enodo captures the entire customer buying lifecycle and provides a holistic picture of how marketing is engaging with customers and what multi-touch activities are working to generate sales and create higher value customers. Enodo Software provides a complete, turn-key suite to help marketing managers measure, plan and manage for higher marketing performance.