ExchangeWire

ExchangeWire tracks data-driven advertising, media buying trends, programmatic.

ExchangeWire tracks data-driven advertising, media buying trends, programmatic and the ad tech/martech sectors globally. Delving deep into the business of automated media trading and the technology that underpins it across multi-channels (online display, video, mobile and social), the site aims to keep readers upto date on all the latest news and developments. ExchangeWire provides opinion and analysis on the following sector companies: specialist media buyers, ad traders, ad networks, media agencies, publishers, data exchanges, ad exchanges and specialist ad-tech providers in the video, mobile and online display markets.