Falk Realtime

The Next Generation Programmatic Technology

Falk Realtime offers a flexible back-end solution for all elements of ad serving. An interface (API) enables the feed-in of operative data – such as inventory and campaign settings – which means virtually any user interface can be docked with our back-end system. The system features data aggregation for the utilization and analysis of data. Functions and algorithms can be adapted flexibly to customer needs at any time. This flexibility is achieved through the use of plug-ins, which can even be provided by the customer if desired.