favorit

Fav.or.it develops novel reading and interactive interfaces for readers and bloggers.

fav.or.it is a UK-based startup looking to deliver a new experience for reading and interacting with blogs, both for blog readers and blog publishers. For readers, fav.or.it allows users to 'slice' their blog RSS feeds into relevant categories, tags, ranks, people, or dates. Also, depending on whether the blog in question is using the site's API, readers can add comments to the blog post directly from fav.or.it. For publishers, in addition to integrating to allow commenting on their blog, the site will also track reader attention and be able to publish blog rankings by attentiveness measures. fav.or.it's offering competes in some way with many different Web 2.0 services, from social news giant [Digg](http://www.crunchbase.com/organization/digg) to commenting services like [Intense Debate](http://www.crunchbase.com/organization/intensedebate) and [CoComment](http://www.crunchbase.com/organization/cocomment) to feed readers like [FeedBurner](http://www.crunchbase.com/organization/feedburner).