FEM

Personalized video engagement platform based on neuroscience and psychology that maps emotional dimensions of how and why content resonates.

FEM Inc. launches prizma, a video engagement platform that offers video discovery and smart syndication powered by a robust content recommendations engine. prizma makes it possible for any website to create an engaging video experience for their audience, quickly and easily. For publishers that have video content, prizma improves discovery, recirculation and offers syndication to quality websites; for those that want more video content, prizma offers monetized, relevant content from high quality creators. With prizma advanced analytics, media brands monitor and manage their video performance, utilizing prizma insights about what content performs where and why. These insights inform video content creation and syndication. The prizma platform is easily embedded into any website, entertainment network, or app, providing relevant, contextualized video content to users personalized for them based on what they are doing in that moment and their viewing preferences. FEM was founded by Rachel Payne, Dr. Meghana Bhatt and Natasha Mohanty in late 2012 and is based in California, United States.