Feng-GUI

Visually Optimize Websites and Advertisements

Feng-GUI, a pioneer in measuring visual effectiveness, simulates human vision and creates measurement reports that predict what a real human would be most likely to look at. Feng-GUI allows advertisers and agencies to measure the visual performance of campaigns, before they air, by analyzing levels of attention, brand effectiveness and placement, as well as how the ad's individual elements are perceived. Mission statement 'Empower Designers and Advertisers to Effectively Analyze Attention and Attraction in Visuals.' Feng-GUI attention service analyzed over 3.5 million images for over 1,500 customers and 30,000 professionals around the world, including prominent firms such as: WSI, Bruce Clay (Omnicom), Walker Sands, OgilvyOne (WPP), McCann Erickson (Interpublic) and Razorfish (Publicis).