The Filter

The Filter is a powerful merchandising platform for ecommerce and digital entertainment.

Founded in 2004, The Filter is the global leader in recommendation and relevance tools. The vision of music legend and technology pioneer Peter Gabriel, The Filter is delivering proven, measurable results and value to businesses across the retail and content industries. Through a scalable SaaS offering, The Filter supplies some of the world's largest audio and video publishers and aggregators with powerful and effective entertainment optimisation through personalisation. The Filter has recently moved into the retail space, where its technology has transferred with stunning results. Through its personalisation products (search, content, communication) The Filter enables businesses to deliver the right product or content at the right time, resulting in uplifts in acquisition, consumption/engagement and retention.