iCurrent

iCurrent is a personalized news and information service that provides a simplified information experience to its users.

iCurrent is a personalized news and information service that lets consumers stay current across their interests. iCurrent provides a regular information experience that includes discovery and delivery of the full range of current content including general news, professional content, and personal interests. The front page experience automatically prioritizes and organizes content from tens of thousands of newspapers, magazines, and blogs. iCurrent also delivers top items to email and is expanding to mobile, social apps, and alternative web experiences. iCurrent's personalization approach, which they call user-driven personalization, focuses on enabling and rewarding active user participation. Users create and adjust channels by searching for topics they are interested in right then or by accepting recommended topics and sources. They can also select from thousands of channels created by editors and other users. The constant and incremental adjustment is designed to keep the service tuned to a user's interests as they evolve. iCurrent was founded in 2006 by Ramana Rao, Yossi Acrich and Moshe Cohen. Rao was a co-founder of Inxight, a Xerox PARC spinout focused on text analytics and information visualization that was acquired by Business Objects.