Idiro

Idiro provides social network analysis solutions for mobile telecom operators.

Idiro Technologies delivers social network analysis solutions for mobile telecom operators. In essence the company analyzes the communication patterns of individuals, based on their calling records, and quantifies the levels of influence people have on each other by monitoring product uptake and the flow of product diffusion across communities. Mobile telecom operators use this information to reduce churn, drive product adoption (through viral marketing) and improve their customer acquisition strategies.