Illumina AD

Innovative, female-fronted heavy metal artists

Their product is performance art, recorded music and merchandise. They are bringing back all-clean-singing heavy metal. They believe in touring to earn money. They depend on spectacular LIVE shows rather than album sales and royalties for income. Artists must put on shows to make money. They are developing a great live show. Their music is a great stand-alone product, and they won't just give it away, but it will be used as a marketing tool for their LIVE performances by making it more accessible to everyone. They have a solid business model that utilizes this strategy.