iLux

iLux provides solutions for understanding website visitors and delivering targeted, personalized e-marketing messages.

iLux is a leading provider of integrated e-marketing solutions that enable e-businesses to analyze every web site visitor, convert browsers, and retain customers. With their advanced technology and superior support and consulting, iLux helps its clients maximize their conversion and retention marketing programs. The E-Marketing Suite is comprised of iLux Enterprise, which enables marketers to track web site activity, analyze and profile visitors, and create visitor segments for use in targeted e-marketing campaigns. Taking action on that knowledge, iLux Campaign Manager is used for campaign planning, execution, management, and evaluation. Each campaign is personalized to contain offers based on the customer's unique visit behavior from web logs, web forms and transaction data. iLux is a member of the TRUSTe Privacy Program and works only with companies that are advocates of strict consumer privacy guidelines. iLux was established in 1997 and currently has 120 employees. They are a privately held company based in Silicon Valley, California. iLux also has sales and services offices in the U.S., Europe, and Asia. They also continue to grow their list of partnerships with key technology and industry players.