Influ2

Influ2 is a platform for person-based marketing, with name-by-name tracking.

Influ2 helps B2B companies engage with new customers via micro-targeted advertising. Influ2 puts advertising in front of select decision makers and tracks the results on an individual basis. Every opportunity to reach a target via social networks and premium online media is utilized, providing hundreds of touch points daily for every selected decision maker. Influ2 uses machine learning to detect rare decision makers across billions of pageviews of internet traffic. Hundreds of signals from numerous advertising platforms are analyzed to re-construct decision makers’ digital footprints, which the Influ2 proprietary DSP platform uses for precise targeting. Unlike other account-based marketing solutions, Influ2 goes beyond re-targeting existing prospects. Influ2 reaches out to new prospects by creating unique conversation opportunities that have never existed before. Influ2 technology enables B2B companies to reach out to C-suite executives and the top managers of the largest businesses, including Fortune 500 companies and Midas List funds.