Inform

We integrate world class technology to improve digital advertising, content syndication, and publishing operations for our partners.

Inform, Inc. is a developer of semantic web solutions used by some of the web's most authoritative publishers. Inform's technology suite automates keyword extraction and related content mapping to help publishers of all sizes form more definitive destinations, thereby increasing user engagement and revenue. Inform is a top 10 online U.S. video platform reaching 200 million monthly uniques with more than 1 billion video views annually. It is our mission to deliver premium video monetization through world-class content syndication and publishing operations for our partners. Inform’s Digital Media Exchange hosts real-time, professionally produced video from 500+ content partners in verticals including: news, finance, lifestyle, entertainment and sports. Our video comes from major content sources (ABC, CBS, E!, Bloomberg, Fox Sports, Reuters, AP) and local broadcast-affiliated television stations covering all 50 states. This premium video is distributed via Inform’s own video player to 5,000+ professional publishing partners (LA Times, Chicago Tribune, USA Today, Detroit Free Press, AZ Central, San Jose Mercury News, Miami Herald, CBS Local, US News & World Report, etc). The combination of Inform’s content and publishing partners, creates a demo-rich environment providing advertisers with video pre-roll scale that reaches their targeted audience.