Juvie

Online childrens clothing retailer

Juvie is the web's premiere source for modern, hip, age-appropriate clothing for older boys and girls. Juvie was founded in 2006 as a storefront boutique in Los Angeles with an eCommerce division at www.juvieshop.com. In 2009, the company moved to 100% online operations. The store's fresh and cheerful design appeals to older children as well as their parents. The company's owner, Kristen Taylor, believes that kids and their parents shouldn't have to disagree when it comes to choosing apparel. Her carefully curated selections each season from the world's purveyors of children's fashion are on-trend and modern without being too mature looking for the 2- to 12-year old kids who will wear them.