KettlePost

KettlePost was created as a response to the wastefulness of mail advertising with the dream of bringing a positive change to the world.

KettlePost was created as a response to the wastefulness of mail advertising with the dream of bringing a positive change to the world. Interacting with advertisement should be an enjoyable, sustainable and rewarding experience for the viewer without waste and without any pressure at the convenience of the viewer. In North America alone, more than 80 billion pieces of mail advertisements are delivered each year. The amount of money in circulation for the direct mail in the US is around $50 billion. If they make a conservative estimate that the rest of the world produces the same amount of mail advertisement as that of the USA, they can safely conclude that every year more than $100 billion could be rewarded to the actual viewers worldwide. Now, imagine if video advertisements also enter the above equation. This would create better engagement for the viewers and distribute the advertising funds more intelligently and efficiently.