Kynetic

Kynetic is a commerce company consisting of three consumer internet businesses: Fanatics, Rue La La and ShopRunner.

Michael Rubin launched Kynetic on September 12, 2011, a next-generation commerce company consisting of three consumer Internet businesses: Fanatics, Rue La La and ShopRunner. Today, GSI, an eBay Inc. company, operates as a separate business alongside eBay Marketplace and PayPal, while eBay retains minority interests in ShopRunner and Rue La La.