Lab42

Lab42 is a market research company that obtains consumer feedback by conducting online surveys within social networking sites.

[Lab42](http://www.lab42.com) is a market research company that obtains consumer feedback by conducting online surveys within social networking sites. Lab42 differs from traditional market research firms by offering accurate, highly targeted insights in a matter of days at a fraction of the cost. The company aims to provide useful, affordable consumer feedback to clients even in situations where they might not otherwise have conducted market research, which was formerly too expensive or too time-consuming. By offering client consultation, survey writing & programming, and infographic creation, Lab42 fulfills several market research needs: validating startup concepts, refining investment decisions and testing for product concepts, logo design, pricing, and market segmentation. Lab42 was founded in 2010 by Jon Pirc and Laura Rokita and is backed by [Sandbox Industries](http://www.sandboxindustries.com). The team welcomed Gauri Sharma as CEO in October of 2011.