Millward Brown

Millward Brown is a global research agency specialized in advertising, marketing communications, media, and brand equity research.

Millward Brown is a global research agency specialized in advertising, marketing communications, media, and brand equity research. Millward Brown serves automotive, business-to-business, cultural strategy, entertainment, financial services, food and beverages, healthcare, home furnishings and appliances, media, packaged goods, personal care and cosmetics, retail, technology, and travel and leisure industries. It offers services to develop brand strategy, leverage touchpoints, optimize communications, monitor in-market progress, evaluate outcomes, and maximize business potential. The company also provides business-to-business research services; services for measuring the impact of digital marketing effectiveness; strategy consultancy services for companies to maximize the financial returns on their brand and marketing investments; and creative development services. The company was founded in 1973 and is based in Lisle, Illinois. Currently, Millward Brown, Inc. operates as a subsidiary of WPP Group USA, Inc.