mPaani

The first mobile-based loyalty and data solution for the mass-market consumer in emerging economies.

m.Paani is the first loyalty & data company focused on the mass-market consumer in emerging economies. Our mobile-based coalition loyalty program converts the commoditized mass market consumer into sticky customers for large corporate and local retailers / kiranas. The proprietary data we collect builds a 360° view of the daily lives of a segment that is offline and transacting in cash enabling us to deliver unparalleled intelligence and brand loyalty to partners; and also design rewards and innovate new products tailored to an underserved and overlooked consumer.