• 1999 July 01

Company Description

The MTVi Group, an Internet music content company.

The MTVi Group (MTVi) is the world's leading online music entertainment company, with 22 Web site destinations around the world, including MTV.com, VH1.com and SonicNet.com. Backed by the global television promotional power of MTV and VH1, the MTVi Web sites are focused on creating the most compelling, innovative online music experience. The MTVi experience includes digital downloads, Internet radio and video, news and reviews, e-commerce, exclusive Web events, and convergence initiatives. MTVi features MTV.com, VH1.com, and SonicNet.com. MTV.com targets music fans between the ages of 13 and 24 and is consistently ranked the number one music content site in the 12-17 demographic, according to Media Metrix. VH1.com is focused on music fans who are in the 25-plus age range. SonicNet.com is the Internet's leading personal music site. In addition, MTVi has the broadest international reach in the online music industry. The MTVi network of Web sites includes 14 international destinations targeting the major music markets throughout Europe, Asia and Latin America. MTVi was formed in July 1999, by combining the global destinations of MTV.com and VH1.com with the recently acquired SonicNet.com. The company is headed up by Nicholas Butterworth, who was the CEO of SonicNet.com. MTVi is a unit of MTV Networks, which is owned by Viacom Inc. (NYSE: VIA, VIA.B). Liberty Digital (NYSE: LMG.A and LMG.B) holds a minority stake in MTVi. Headquartered at 770 Broadway in downtown New York City, MTVi has satellite offices in San Francisco, CA.