muFusion Social (Mu Sigma)

muFusion Social is an advanced social media analytics platform that offers customized solutions for various business problems.

muFusion Social is an advanced social media analytics platform that uses advanced Machine Learning and Natural Language Processing (NLP) techniques to offer customized solutions for various business problems, beyond the traditional methods of monitoring. The product is a robust platform for social media listening, analysis and engagement. It gathers data from millions of sources across the internet, including complete Twitter firehose, in real-time and can get historical data going back right up to 2006. It offers leading features such as multilingual analysis, sentiment analysis, consumer intent classification, user-defined auto-categorization, influencer identification and profiling, comparative benchmarking, campaign tracking and competitive intelligence among others. muFusion Social, together with Mu Sigma’s man machine ecosystem, offers you a scalable and flexible solution to address all your social media intelligence needs. Many Mu Sigma clients use muFusion Social as part of their solution to address wide range of business objectives such brand health monitoring, tracking customer satisfaction, Owned/Earned media analysis, PR & crisis management, competitor analysis, influencer marketing, sales leads mining, personalized promotions, product innovation, category analysis, and many more.