Newzmate

Content marketing cloud that helps news organizations personalize audience experience, automate content delivery and increase revenue

Newzmate is a product company behind Traqli a marketing intelligence platform designed for news media organisation to help build personal communication with the audience, automate email and on-site marketing processes and growth the revenue. Traqli works in 12 countries and on over 150 news websites around the world with publishers like Time Inc, Hubert Burda, Edipresse, Times Internet, Czech News Center, Polska Press and many others. Traqli has three areas of expertise: 1) Personalization - which is based on a machine learning technology that is leveraging user behaviour and content semantic analysis data (supporting over 40 languages) to understand audience interest and drive unique experience for each user at the best time. Delivers over 50% increase in audience engagement 2) Automation - a set of on-site content distribution capabilities and full-stack email marketing automation services (for mailing list growth, emails assembling and delivery) to deliver the content at the best time on a complete autopilot. Delivers over 30% increase in campaigns performance and 80% improvement of the team productivity 3) Monetization - the combination of the knowledge about audience preferences, automation capabilities to serve native ads in emails and on the website in a real-time and partnerships with major ad networks on different markets brings a very efficient and automated monetization solution to publishers. Delivers over 3% CTR and $4-9 eCPM.