Optimal Workshop

Optimal Workshop builds User Experience (UX) testing tools.

Optimal Workshop builds User Experience (UX) testing tools. The tools are designed to help clients improve the usability, findability, and user satisfaction of their websites and intranets. The company’s products include Treejack: an information architecture validation tool that examines where people get lost in a website’s content and why; OptimalSort: an online card sorting tool that scrutinizes how others organize the content on the website; Chalkmark: a first click analysis tool that observes where people go with their first click; and Reframer: qualitative research software that collects, discovers, and shares user insights. Optimal Workshop was founded in 2007 and is based in Wellington, New Zealand.