OptionIt

OptionIt allows fans to reserve access to the biggest sporting events in the world without obligation.

OptionIt allows consumers to reserve access to their favorite sporting events, trips, concerts and more at a great price while giving themselves the time they need to finalize their plans or make up your mind. After purchasing an option, consumers are able to: • exercise their option and buy the underlying product or service • sell their option to someone else • simply let it expire. This model provides consumers with a low-cost buying choice that incorporates both their interest in the product and their hectic schedules. Allowing them to Reserve Now…Decide Later gives them an unparalleled degree of flexibility and convenience. Based in Chicago, OptionIt was founded by two members of the Chicago Board of Trade in 2007. OptionIt was acquired in 2011 by SmartOptions.