PETS DELI

PETS DELI (Berlin) is the leading international omni-channel natural pet food brand with a clear focus on subscription based eCommerce

PETS DELI is the leading international omni-channel natural pet food brand with a clear focus on subscription based eCommerce, headquartered in Berlin. The company’s vision is to indefinitely produce the healthiest & most species-appropriate pet food on the planet, thereby providing its 100% human-grade quality pet food to >500K active subscribers worldwide generating ~€500M in revenue run-rate within the next 5 years. PETS DELI’s unique business model is based on multiple diversified and recurring revenue streams: The company markets its superior product offerings via online subscriptions, their online shop, offline flagship stores as well as proprietary fridges located in the most dominant retail chains. PETS DELI is currently live in Germany, Austria, Switzerland, France and the Netherlands with many more underpenetrated and offline dominated markets to be added to their geographical footprint very soon. The company is backed by European's most experienced investors including Index Ventures, Project A Ventures, Global Founders Capital and Rocket Internet amongst others.