Purple Go

Serve Each Customer Professionally and Grow Your Client Base

Purple Go is an integrated marketing and client relationship management platform that creates a personalized customer experience. It drives engagement, loyalty, and sales for retailers by enabling a premium customer experience that is catered to the individual at each step of the customer journey, online and in-store. Targeting and personalization were ranked the #1 priority for retailers in 2017 in an industry-wide survey, and sales lifts of over 10% were consistently attributed to personalization. However, retailers struggle to provide personalized service because they lack the capability to integrate essential data across devices, channels, and functions. Furthermore, data is most lacking on the in-store channel, where 90% of retail occurs. Purple Go fills this gap with a centralized Personalization Database connected to online tools and an in-store assisted selling iPad app that streamline the shopping experience. Each customer touchpoint is seamlessly connected to the rest, and the data feeds an automated marketing platform that targets customers based on their individual characteristics and behaviors.