rara

Launched in 2011, music streaming service rara set out to differentiate themselves from competing digital music services by targeting the

Launched in 2011, music streaming service rara set out to differentiate themselves from competing digital music services by targeting the untapped market of non-technical and late consumers. rara offers users a simple, easy-to-use interface that delivers a highly intuitive music streaming experience for the mass market of consumers who want an easier way to adopt digital music. rara subscribers have unlimited access to a globally licensed music catalogue of over 22 million tracks on any PC and Mac via the web and also via apps for iPhone, iPad, iPod Touch, Android and Windows 8 PC's and tablets. rara offers access to hundreds of playlists and music channels, hand curated by their international team of music experts. Users can register for a discounted introductory subscription for the first 3 months, and then pay a monthly subscription at the regular price. rara is also available as an in-car, on-demand music streaming service in all BMW Series 1-7 cars, M Series cars and the X5 model through BMW's Online Entertainment in ConnectedDrive.