• 2013 June 10

Company Description

We created the first crowd-sourcing platform dedicated to branded user generated content

WHAT WE DO We created the first crowd-sourcing platform dedicated to branded user generated content. Our first vertical is food but many other are to follow. Our platform establishes partnerships with brands offering consumers the possibility to create content using their products. The consumers choose the brand they like and then create a content including products of that brand. If the content is validated, they are paid €10 in cash, and if they also show their steps they are paid €15, depending on the offers available. Participants can choose to receive, save or donate their money. Content validation and moderation is ensured by a team of professional moderators, some of which are famous local bloggers and experts. WHAT IS RECIPAY.COM? Recipay.com is the first culinary platform that pays consumers for sharing their recipes and pictures with brands. Hence making Recipay.com a unique tool for creating user generated content within a legal framework. The concept enhances the relationship between brands and its consumers by creating a win-win situation for both. Consumers get paid and brands get quality recipes and pictures that can increase their sales and brand awareness.