Relevancy Data

Relevancy Data links online video content with relevant real-time ads using advanced recognition technology

Relevancy Data has developed a unique engine that scans millions of online videos using recognition technology to detect specific elements in the video content. These elements include: faces, logos, objects and audio. Adding this new metadata to user profiles opens up new spaces to display real-time pre-roll ads within the video. Advertisers are therefore able to target more precisely based on recognition of the video content people watch, not only based on their demographics, or web browsing behaviour. By analysing the content of videos, we enrich the user profiles with new source of information. We connect advertisers, content providers and viewers, benefitting all of them.