RenderThat

Marketplace for Visualization Contests

RenderThat connects businesses and 3D designers worldwide with the first global marketplace for illustrations, 3D models, 3D visualizations (renderings) and animations. Visualizations occupy an increasingly important place in architecture and its related industries, where such packaged services are becoming par for the course. Although the relatively young market has historically been driven by the architecture industry, construction companies, developers, and product designers are poised to grab a greater share in the coming years, as the multi-million industry is expected to grow at an annual rate of 35.6%. Targeting this growing demand, RenderThat allows businesses to access a wellspring of talent worldwide through its contest-hosting platform. Taking its cues from the popular 'crowdsourcing' model, RenderThat allows businesses in need of rendering services to post design brief identifying their needs, upload any necessary files, and wait for the submissions by 3D designers to roll in. RenderThat, however, diverges from this model at many important junctures. Unlike other design marketplaces, the site is devoted exclusively to 3D rendering and related services that have a steep learning curve. According to cofounder David Wischniewski, 'Establishing a baseline skill set effectively raises the bar on the quality of submissions. Sourcing from a global group of individuals who are up on the latest softwares and techniques, allows businesses to focus on their core activities while delivering a superior product to the client and achieving their own marketing goals.' Secondly, the site offers unique incentives to designers. Contests hosted on RenderThat provide compensation not only to the winning designer, but to the second and third runners-up. In addition, the site's founders plan to add a number of free educational and reference services to the platform, including tutorials and an online texture resource library, available to all registered users.