SMS Audio

SMS Audio, LLC is dedicated to improving the way people experience music. SMS Audio combines technology, function and style to bring the

In late 2011 50 Cent formed a consumer electronics company, SMS Audio. The company, which stands for studio mastered sound, manufactures high quality headphones and electronics. The company quickly grew under CEO 50 Cent and President Brian M. Nohe's leadership and is now distributed in over 60 countries. A global audio headphone and accessories brand, SMS Audio is dedicated to improving the way people around the world experience music by combining technology, function and style to bring a superior level of sound, durability and fashion to every product. SMS Audio includes Timbaland and Carmelo Anthony as two of its celebrity partners. SMS Audio offers a full range of premium headphones, ear buds, and accessories designed to meet the needs of various consumer segments. The SMS Audio line includes both wired and wireless headphone options, as well as a Sport line of sweat-resistant models and officially licensed Star Wars-branded on-ear headphones. In August 2014, SMS Audio together with Intel Corporation announced a collaboration to develop the first heart-pounding personal audio system. Now available, the BioSport In-Ear Headphones integrate biometric sensors in a custom heart rate monitor in-ear headphone to collect fitness data and help achieve one’s peak physical performance.