• 2010 October 01

Company Description

Publishes ad-supported free daily email

TimeToSignOff publishes daily email targeting specific audiences. The first product is SignOff. SignOff is a free daily email for people who are too busy to scour the news every day: “It is a nightly briefing, tailored to the city people live in”. - 'What youâ€ve missed today': The dayâ€s most interesting international, national and local news about politics, business, technology, money and entertainment. - 'What You Canâ€t Miss Tomorrow': An exclusive mix of news, events, openings, concerts and local deals for things you actually want. - 'In Case You Canâ€t Sleep': Recommendations for books, movies, bars and clubs plus great stimulating tidbits in your own city - And weekly: o 'Whoâ€s Next': Who is going to make a difference in the coming years. o 'The 9 to Know': The absolute best in your city from museum shows, to coffee shops, restaurants, blues/jazz clubs and much more Written in short, digestible bullet points, SignOff is easily consumed from any type of device. Plus each of the 9 nightly stories includes an interesting fact that readers can remember so that the next day they feel even smarter. It is very facts based, memorable and useful to its audience. SignOff is already available in 3 cities in the US: New York, Chicago and Los Angeles. It will expand soon in couple of others and abroad. Given the challenges faced by the publishing industry today, repackaging a news service as an end-of-day update for the busiest readers adds a clever twist that may just set SignOff apart. The local spin adds yet more appeal.