Tokenzone

The Gathering Brain

Tokenzone enables marketing campaigns and loyalty programs with a rich-content layer and virtual goods collecting and trading mechanisms. Tokenzone's primary clients include Media and Entertainment and Consumer Products companies like Disney, Warner Bros., Universal and Fox, Coca-Cola and Ty. The cornerstone application built with the Tokenzone platform is a digital trading card album in which end-users obtain digital collectibles by completing tasks sponsored by the publisher or authorized third-parties. Users collect these multi-media 'Tokens' inside albums and can trade repeats with others in a social context. Some implementations add game mechanics that enable the 'unlocking' of additional layers of content or functionality based on which sets of Tokens the user owns. The Tokenzone platform has also powered traditional Virtual Worlds and real-world integrated loyalty programs with large consumer products companies.