Tonka Beans

Tonka Beans aims to disrupt the traditional brokerage model by providing scalable investment advisory services as software as a service

Tonka Beans aims to disrupt the traditional brokerage model by providing scalable investment advisory services as software as a service (SaaS) to an underserviced market, women. We target professional, urban, educated women between the ages of 25 - 50 earning $ 50K or above with a sweet spot in the 28-35 age range. To reach our demographic, we produce three video series: - 'Arm Yourself' — to educate women about some of the basics of saving and investing - 'Views From The Street' — to promote women's opinions on money-related issues making the Headlines - 'Someone Like You' — to showcase the financial realities of 'everyday' women striving for financial independence What's Behind the Name? In magic, Tonka beans are said to be 'feminine', equated to the planet Venus and water. They're believed to bring their carriers prosperity, good fortune and even luck in matters of love. They originate from the Kumaru tree in South America and are often used as a substitute to vanilla and in perfume.