View-Master Ideal Group

In 1981, General Aniline & Film (GAF) Corporation sold View-Master to a group of investors headed by Arnold Thaler, and the company was reconstituted as the View-Master International Group. VMI acquired the Ideal Toy Company in 1984 and became known as the View-Master Ideal Group; V-M Ideal in turn was purchased by Tyco Toys in 1989. Tyco, including the View-Master Ideal Group, merged with Mattel Inc. in 1997. V-M was placed organizationally in Mattel's pre-school division and is now marketed under the Fisher-Price imprint, who continues emphasis on juvenile content.