Wiotti LLC

Wiotti mission is to be the leading digital destination for compelling content, trending stories, and related merchandise for an audience.

Their mission is to be the leading digital destination for compelling content, trending stories, and related merchandise for an audience that identifies with a “Heartland” mentality. They will aggregate and distribute short form videos, lists, GIFs, user submitted material, and articles that are optimized for sharing and mobile consumption. Think of us as a combination of, www.buzzfeed.com, and www.littlethings.com, but with a reliable filter for their audience. Their material will be family friendly, positive, and representative of “Middle America.” Their audience is neglected and marginalized by most of their competitors. When people visit Wiotti, they want them to laugh, be amazed, be inspired, or just find something cool. They do not want people to feel offended, discouraged, lectured, or judged. Revenue will be generated initially by digital advertising. They will add merchandising, subscriptions, and syndication as revenue models as they grow. The assumptions within their plan include audience growth rates that are more conservative than the documented growth rates from some of their closest competitors. Charts on their growth can be seen in the media section of this profile. They are open to various types of funding.