• 2014 January 05

Company Description

YOOBIC is a smartphone application that can be used to track merchandising and marketing operations in a retail store.

Yoobic is a mobile productivity solution helping brands communicate more effectively with retail stores in order to improve the in-store shopping experience and increase revenue. Yoobic helps brands and retailers communicate more easily via a user-friendly mobile solution that can be deployed in a matter of days. What’s the problem? 70% of buying decisions are made in-store In retail, presentation is everything. Brands must ensure their in-store merchandising is up to date and perfectly executed so the product looks its best. Traditionally, the process for communicating their requirements to stores is clunky and inefficient, often via individual emails and spreadsheets - an admin nightmare, particularly if there are a large number of sites. It’s labour-intensive for brand managers to stay on top of what’s happening in every store in every territory, and for store managers to keep track of what brands expect of them and report back their progress. Yoobic’s collaborative platform streamlines this process, transforming the relationship between brands and stores. The mobile solution can be downloaded onto any smartphone, and it’s incredibly easy to use. Unlike most B2B software, Yoobic has been designed with the user in mind, with an intuitive interface that’s similar to social networking or gaming - it’s actually fun to use.