Atari Lynx II

During 1990, the Lynx had moderate sales. In July 1991, Atari introduced the Lynx II with a new marketing campaign, new packaging, slightly improved hardware, better battery life and a new sleeker look. The new system featured rubber hand grips and a clearer backlit color screen with a power save option (which turned off the LCD panel's backlighting). It also replaced the monaural headphone jack of the original Lynx with one wired for stereo. The new packaging made the Lynx available without any accessories, dropping the price to $99. Although sales improved, Nintendo still dominated the handheld market.