iconKOL

iconKOL is a marketplace for finding and hiring travel bloggers, KOLs and micro-influencers in China.

IconKOL helps marketing teams from foreign countries find and work with popular Chinese bloggers to promote their brand in China. Marketing in China is notoriously troublesome due to the language and cultural barriers, not to mention the Firewall and complete absence of familiar social media platforms that they are used to in the west. They are creating a bi-lingual platform where both foreign companies and Chinese bloggers can register and meet each other. It will work very similar to how Fiverr works: Chinese bloggers can register and posts listing offering their services (i.e. make a post on Weibo or WeChat mentioning a foreign brand), then foreign brands can go onto the marketplace and see these listings, pick the suitable blogger, and get in touch with them.