IIIJ

IIIJ Innovation and Communicaion.

IIIJ supports the transition of society into the innovation economy. Before the innovation economy, short term economic growth was driven by doing more of the same. The focus was on improving existing structures, optimizing the silos. But now, short term economic growth is increasingly driven by introducing new things that replace old things. The focus is on challenging the silos. They are still in a state of transition into the innovation economy. Their society is not adapted for it. In most organizations, especially the large traditional ones, potential is horizontal, while power is vertical. The silos that were competitive for doing more of the same are in the way when trying to do new things that replace old things.