Engagement Systems

CRM-Integrated Marketing Automation

Engagement Systems is a web-enabled marketing system that automates the delivery of multi-channel marketing communications from a user's CRM interface. Through the use of programmed event and behavior triggers, Engagement Systems is designed to communicate on behalf of sales and marketing professionals during the entire customer life cycle, including lead generation, lead nurturing, customer on-boarding, customer retention and customer win-back. A hosted (Software as a Service or SaaS) application, Engagement Systems uses an API to integrate with CRM systems (such as Salesforce.com CRM) and other applications. Engagement Systems is backed by a full-service direct marketing production environment, allowing users to initiate direct mail, email and Personalized URL landing pages with no manual intervention.