The Media Trust

Transparency and ad verification

The Media Trust is the leading provider of transparency and ad verification solutions to over 300 companies in the online and mobile advertising ecosystem. Our proprietary web monitoring technology identifies malvertising and data leakage occurring in ad tags and content running through the entire advertising value chain- from agencies and DSPs, to ad exchanges and networks to sell side platforms and web publishers. We maintain the largest global infrastructure for providing ad tag transparency and verifying geographically targeted ad campaigns, allowing us to ensure that thousands of media buys in over 40 countries are being executing correctly, reducing discrepancies, errors and make-good scenarios in-flight. Media Trust supports display, rich-media, video and search advertising on behalf of some of the most well-known brands on the internet including AdMeld, AdMob, AOL, Burst Media, Comcast, OpenX, Toyota, Yahoo and YouTube. Founded in 2004, The Media Trust has been offering online ad campaign verification solutions (Media Verifier) since its inception. Our offering has evolved in recent years to meet the growing needs of our clients to include malware and data transparency as well as creative quality assurance audits (all via Media Scanner) in addition to our competitive research reports. The company is made up of a diverse group of individuals from finance, media and technology whose goal is to continue building products and services that identify and automate the growing complexities of online and mobile advertising delivery.