Apple: An Overnight Success that was Decades in the Making
Description of Resource:
We all know the Apple commercials on TV featuring Justin Long as the likable Mac Guy, who in every commercial beats out the geeky PC. Unbeknownst to many, this commercial battle started in 1984 when Macintosh created a commercial costing 1.5m, and ran it during the NFL Superbowl. This commercial directed by Ridley Scott featured the Mac destroying an IBM machine. And the war had begun.
Address:
United States
Is there a fee:
No
Sector:
Public or private:
Public
Website or physical archive:
Website only